The collision repair industry is evolving rapidly as vehicles become more advanced. Today’s cars are equipped with sophisticated ADAS (Advanced Driver Assistance Systems) like lane departure warnings, adaptive cruise control, and collision avoidance features.
While these innovations improve safety for drivers, they also create new challenges for collision centers. Every repair involving ADAS-equipped vehicles requires precise calibrations.
According to FutureMarketInsights, the ADAS Calibration-as-a-Service market is projected to grow from $1.56 billion in 2025 to $2.18 billion by 2035 — nearly 40% growth in just ten years.
For collision shops, this isn’t just a statistic. It’s a clear roadmap to a new profit center — one that can increase revenue, reduce cycle times, and strengthen customer satisfaction.
Why ADAS Calibrations Matter for Collision Shops
ADAS calibrations are no longer optional. They’re essential to ensure safety, maintain compliance, and satisfy insurers.
Failing to calibrate correctly after a repair can compromise vehicle safety, increase liability risk, and reduce customer trust. For insurance partners, documentation of proper calibration is becoming standard.
This means:
-
More calibration demand with every repair order
-
The need for accurate tools and streamlined workflows
-
A major opportunity to keep revenue in-house
Subletting calibrations might feel convenient in the short term, but every outsourced job represents lost revenue, extended cycle times, and less control over the customer experience.
$627M in Growth Potential by 2035
FutureMarketInsights projects that the ADAS Calibration-as-a-Service market will add more than $627 million in growth by 2035.
For shops, that means:
-
Revenue opportunity. Calibrations often bill between $250–$600 per job. Kept in-house, those dollars stay with your shop.
-
Cycle time improvements. Eliminating sublet delays means faster repairs and improved CSI scores.
-
Competitive advantage. Positioning your shop as ADAS-ready differentiates you with both insurers and customers.
Simply put: ADAS calibration is the fastest-growing profit center in collision repair.
Challenges Shops Face with ADAS Calibrations
Despite the potential, many shop owners hesitate to invest in calibration solutions. Common concerns include:
-
“Will I see ROI on the equipment?”
-
“Do my techs have time to handle calibrations?”
-
“Can our existing shop management system handle this new workflow?”
These are valid questions. But with ADAS adoption accelerating, calibrations are not going away. Shops that delay risk losing business to competitors who are already capturing this revenue.
ROME x VSSTA: The Solution for Collision Shops
To address these challenges, ROME Technologies has partnered with VSSTA, combining advanced calibration scanners with ROME’s industry-leading collision management software.
This integration helps shops:
-
Keep calibration revenue in-house
-
Reduce cycle time by eliminating sublets
-
Improve profitability on every repair order
-
Streamline technician workflows with full ROME integration
And for shops ready to maximize growth, ROME offers Profit Sharing — the only program of its kind in the industry.
Position Your Shop for the Future
The ADAS calibration market is expanding fast. Shops that act now will lead in profitability, efficiency, and customer satisfaction. By investing in calibration solutions today, you:
-
Strengthen your competitive position
-
Increase repair order profitability
-
Build insurer confidence by controlling the process
-
Deliver safer, faster repairs for your customers
The Bottom Line
The question isn’t whether calibrations are required — they already are. The question is: who will own this work, your shop or the sublet vendor down the road?
With ROME x VSSTA, collision shops gain a complete solution to bring calibrations in-house, improve profitability, and capture their share of a $2B market.
👉 Don’t leave money on the table. Own your ADAS calibrations.
Ask us about our exclusive Profit Sharing Program — the only offer like this in the industry.